How to calculate the cost of goods sold in your company
Why? Simply put, because it is an important cog in the wheel of any organization’s financial health. It is one […]
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digital marketing explained
Digital Marketing
The 15 Metrics That Really Matter
You might think that any video marketing campaign is producing results if it has an impressive view rate. But deep
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Conversational AI: Top 10 Tools for Sales Teams
For sales teams, conversational AI can eliminate many repetitive tasks, such as writing follow-up emails and answering customer queries, and
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How to use it to better understand your potential customers
When thinking about sales, most people imagine friendly handshakes, lively chatter, and the spark of human connection. After all, it
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Higher Education: 12 Current Marketing Trends
Marketing trends are changing at a rapid pace, and higher ucation is not immune to these changes. Especially at a
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How 7 Brands Created High Demand
The law of supply and demand states that when there is a low supply and a high demand for a
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What is a sales funnel (and why you should leave it aside)
For the past fifty years, businesses have liv or di by the strength of their sales funnel. The premise was
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Marketing techniques: what to try in 2023
In the field of neuroscience, researchers have shown that storytelling is the best way to capture people’s attention, emb information
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Marketing communication channels
If communication is the process of transmitting information, then marketing communications are any messages transmittd from a brand to a
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How to Work with Risks: Step-by-Step Instructions
Make a list of all possible risks and negative events. To identify risks, analyze the company’s goals and objectives. Think
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What should a good MVP be like?
A minimum viable product must have value for its audience and perform a function that is important to users. For
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What business problems does MVP solve?
The main goal of MVP is to test the demand for the product and the viability of the idea in