All were unanimous on the strategy deployed by Damien Beaucheix, marketing manager of the company based in Réunion. In a context of business takeover and a more than competitive sector of activity, the company managed to hold its own thanks to an innovative and unprecedented strategy that did not leave […]
Guest Suite Clément Poupeau & Loïc Bourgoin Guest Suite Arnaud Leroux (jury member), Kadoan ROBET (CIC), Clément Poupeau & Loïc Bourgoin (Guest Suite, 2nd prize winner), Fanny Bourdon-Bard (jury member) The Guest Suite strategy led by Clément Poupeau and Loïc Bourgoin was also rewarded. By embarking on inbound marketing, the […]
The involvement of Internet users, as with the rewriting of the Marseillaise in a Microbiology version The originality and the desire to get out of traditional channels, with in particular the creation of a board game on microbiology: the Bacteki It was this strategy that won over the jury. With […]
Here is a first glimpse of teleworking according to Zapier! A state of mind, tools, 3 colors and extreme attention paid to recruThe 2020 edition of Inbound Marketing France was marked by a great novelty: the launch of the prize for the best inbound marketing strategy . Between November and […]
When the majority of employees do not have English as their mother tongue, the possibilities of misunderstanding each other are permanent “. Under the motto “empathy no ego”, Wade Foster recommends adopting a posture of mutual understanding rather than wanting to camp on one’s positions. The founder of Zapier also […]
Inbound Marketing France 2020 testify And because the success of an event is measured above all by the satisfaction of the participants, we collected many testimonials that warmed the hearts of the entire team. I was attending the event for the first time. We have the opportunity to share and […]
He went to meet them, with a question in mind to answer: “What is it to be a successful marketer in 2020?” He gives us the testimonies collected in a podcast, more than enriching, which will allow everyone to take a step back from their job and consider the future […]
Being influential is above all moving the lines to get employees and the whole company on board. Before being external, it is therefore a question of creating an internal influence The modern marketer is an explorer The modern marketer is interested in everything, he is an explorer. He is able […]
The 2020 edition of Inbound Marketing France is now over. For the whole team, it’s time to take stock of this beautiful day which allowed speakers and visitors from all over the world to share their common interest in digital marketing. This year again, Inbound Marketing France stands out as […]
A project that did not make it possible to earn money or rent offices. As the number of users grew, Zapier became a full-time project and the co-founders integrated an accelerator in California. One of them finally made the choice to return to Missouri. The team, an office, then took […]
If you’re in the business of content marketing, you know that brands can no longer rely solely on images and text to promote their products and services. Video marketing has taken over traditional marketing and advertising. Since video content accounts for over 80% of internet traffic, businesses of all sizes […]
If your business operates online, whether it is selling products or services online, you understand that it is quite difficult to get into the top positions of the search engines. Users are looking for information online, and the faster they see your online resource, the more likely you are to […]
