Assessment tool About the author Chris Wood Chris Wood Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN he served as associate editor offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy from Canva CEO Melanie Perkins to former Cisco CEO John Chambers and Vivek Kundra appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies including voice and blockchain are disrupting the marketing world as we know it. In 219 he moderated a panel on “innovation

Fintech Inn in Vilnius

Ln addition to his marketing-focused reporting in industry trades like Robotics Trends Modern Brewery Age and AdNation News Wood has also written business lead for KIRKUS and contributes fiction criticism and poetry to several leading book blogs. He studied English at Fairfield University and was born in Springfield Massachusetts. He lives in New York.The latest jobs in Salesforce winter 224 release: The business executive’s guide. What is digital asset management and how can it help you? September 223 releases: A manager’s guide How

Actually find that i

Experimental marketers can drive utilization New on. Meta launches genAI features for ads 3 ways MOps can bridge the gap in marketing analytics. New GA4 features improve security and report accuracy The latest jobs in How Georgia-Pacific connects with customers on retail. Media networks About the author B2C phone List Constantine von Hoffman Constantine von Hoffman onstantine von Hoffman is managing editor of . A veteran journalist Con has covered business finance marketing and tech for CBSNews.com Brandweek CMO and Inc. He has been city editor of the Boston Herald news producer at. NPR and has written for Harvard Business Review Boston. Magazine Sierra and many other publications. He has also been a professional stand-up comedian given talks at anime and gaming conventions on everything from My

Neighbor Totoro to the history of dice and boardgames and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer and either too many or too few dogs. Related topics
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder a digital asset management (DAM) software vendor The study first showed 1 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). Proving that humans (mostly) recognize the work of other humans 54picked the image created by AI alone and

Selected the image

That had been produce by AI with human input. Only 3selected the version that had been create by a human designer. When asked which responded best to the creative business database brief for these images 5chose the solely human response 25chose the hybrid and 22preferred the AI-only design. Way to go humanity. And now this week’s roundup of AI-powered martech products services and additions. Meta launched new generative AI features for advertisers allowing them to use AI to create backgrounds expand images and generate multiple versions of ad text. Aircall’s AI Starter Package provides call summaries key topics and talk ratios to help

Sales and customer

Support teams become more efficient and improve customer satisfaction. Outreach’s AI Assist provides visibility into the status of sequences meetings and deals and has generative AI features for meeting summarization deal risk B2C phone List identification and. Sequence content creation. Thinkific’s Leap provides AI-powered content generation integrated storefronts and mobile-optimized e-commerce to content creators and. Influencers Akkio’s Generative Reports is an AI tool that automatically turns data into decisions. Customers simply connect their data and describe their project and Generative Reports automatically creates a real-

It’s never too late to send an email like this one from Bespoke Post. While they typically send this email at the beginning of their welcome flow, you can retroactively ask your subscribers what they want to receive and when, or point them to an overall preferences center. You Ne to Reach From there, you can create different segments bas on behavior. Set preferences for email messages. When you know what your subscribers are interest in. You can use that in your email segmentation strategy to deliver messages that are more valuable and relevant. And that means people will be more likely to engage.

Campaign May Not Even

Keep in mind that some people just don’t want to hear from you, so frequently asking them their preferences upfront and switching up the email cadence can be a great way to keep business lead them as a subscriber without sacrificing engagement. As painful as it can be to go through your hard-won leads, it’s important to eliminate any email addresses with low engagement scores that haven’t yet unsubscrib. But before you say goodbye for good, consider sending a re-engagement campaign.

Know What to Look For

Re-engagement emails give your subscribers who haven’t open or click on an email for a certain period of time (say, 90 days or more) one more chance to engage with one of your emails. Sometimes B2C Phone List call reactivation or we miss you emails, these simple, straightforward emails help we out any low-engagement subscribers to be remov from your list.  You Ne to Reach This email from an auto trader is a great example. It gives subscribers a chance to update their preferences or opt out since it’s been a while. You may have to get on your knees and ask, Will you continue to be my subscriber?

Soft bounces refer to temporary issues for your subscriber with receiving emails, such as a full inbox or a technical issue. You may want to pause emailing subscribers with soft bounces for a certain period of time to avoid any issues. Them to Check Hard bounces, on the other hand, mean your email is permanently undeliverable. Hard bounces should be remov from your email list for future emails. Email service providers (ESPs) may flag your emails as spam if too many of them suffer from hard bounces, which will negatively impact your sender reputation. Use double vs. single opt-in.

For Human Error

When subscribers go to sign up for your list, they have two options: single opt-in or double opt-in. Single-opt-in means they’re add to your email list business email list as soon as they click submit. Subscribers receive a confirmation directly on the opt-in form. This is the most common method of subscribing. Double opt-in adds another step to the process. Potential new subscribers receive an email requiring them to click through to confirm their subscription to your list.

People Who Aren’t Close to the

These are usually simple, transactional emails sent during the signup process. Here’s a great example of what a double opt-in looks like: double opt-in email example Double opt-in takes more time, but doing so means your subscribers are much B2C Phone List more likely to engage with future emails. Them to Check (If you want the benefits of a double opt-in with the subscriber experience of a single opt-in, you’re in luck: our friends at Mailgun have just the thing.) With sunset policies, how do you know when it’s time to proactively remove unengag subscribers from your email list?