Guest Suite Natural Origins Teralta, CR H Group candidates for the best strategy pitch Digitaleo, Delta Dore and Alliance Bio Expertise are preparing to pitch their strategy Throughout the day, the jury was able to salute the quality of the presentations and strategies. The opportunity to emphasize that inbound marketing […]
Contact form The contact form is historically the preferred means of contact in an Inbound Marketing strategy . For what ? Its main advantage is its versatility . It is used to allow visitors to download content, or of course to contact a company. Logically, it can therefore be linked […]
In short, the perfect recipe does exist, but it is not universal, it is specific to your company and its Inbound strategy. The only way for you to find the right equation is to test, and measure the results of these tests. Testing and measuring ROI as the only answer […]
Phone means of contact site Phone The telephone number has long been discreet on the websites of companies following an Inbound Marketing strategy. For various reasons, and in particular the ever-increasing use of mobile for which the call is a natural CTA, the telephone is a means of contact recently […]
Everything can be directly pushed into Google Analytics via an integration. Olivier Jaouen from Dexem and David Liger can tell. You more about measuring phone calls in the masterclass Feedback. How to strengthen your digital strategy by measuring your phone calls. Testing and measuring the contribution of your website’s means […]
IMF is “homemade” with a full-time collaborator since September, Laura in charge of organizing the event, accompanied by a whole team! An audit space: advice on YOUR strategy New for this 2020 edition, the establishment of a free audit space available to all participants. The perfect opportunity to get personalized […]
In Rennes, too, the search for a speaker has indeed begun. From May, the program committee got down to reading and watching the lectures, looking for rare pearls that will enrich the program of this new edition. Then in September, Cindy, Isabelle and Typhaine flew to Boston, heading to Inbound […]
Below 8 or 10 million people, segmented television will be a real growth driver. The 4 levers of Advanced TV are geolocation, first-time buyers (with markets that have never used television because it is too broadly targeted), removal of the core target and optimization of coverage thanks to data. The […]
It is essential that women discover these professions so as not to suffer the environment that is imposed on them, by being actors to help create the world of tomorrow “, adds Dipty. Chander. For Ilham Guggenheim, inclusion must be part of the culture of the company and society for […]
Where to find them, listen to them to find out what they need and what interests them. The solutions in terms of tool and message will then come quite naturally ”. To measure actions, “ it is important to track communication actions, in order to be able to measure and […]
The company relies on values based on transparency, the empathy of its employees, while regularly collecting their feedback, to improve its organization. Zapier uses tools like Google Docs, Zoom for meetings, Jira, Slack, as a virtual office, or Async, for important company announcements. The last advice from Wade Foster: “ […]
All were unanimous on the strategy deployed by Damien Beaucheix, marketing manager of the company based in Réunion. In a context of business takeover and a more than competitive sector of activity, the company managed to hold its own thanks to an innovative and unprecedented strategy that did not leave […]
