Digital purchases because people didn’t want to go into stores. I could now see what’s in the basket when people are buying our products — is it Quilted Northern or Angel Soft? When shoppers are in the store they want products that can fit in their shopping cart. But with […]
Partner with our retailers on is: Why don’t we try to make them subscribers on our products? Because if you do that they’re more likely to stay with you as the retailer. Dig deeper: Sam’s Club retail media network rolls out new experience and targeting capabilities Q: As RMNs continue […]
Have to find out how it’s being standardized how it’s being structured and homogenized. Because all of those components together make the data more marketable and more effective. Q: You sound like you’re very hands-on with these discussions with RMNs. What role do agencies and adtech partners play? A: We’ve […]
Assessment tool About the author Chris Wood Chris Wood Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN he served as associate editor offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy from […]
Neighbor Totoro to the history of dice and boardgames and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer and either too many or too few dogs. Related topics Good news fellow flesh-and-blood-based life forms! Half of human marketers say […]
All too often, the answer is no. This may be explicit, depending on your email copy, or just another ignor email. And that’s okay; it’s always worth a shot. For campaigns like these, you’ll want to be as transparent and honest as possible. This simple email from Duolingo is a […]
It’s never too late to send an email like this one from Bespoke Post. While they typically send this email at the beginning of their welcome flow, you can retroactively ask your subscribers what they want to receive and when, or point them to an overall preferences center. You Ne […]
Soft bounces refer to temporary issues for your subscriber with receiving emails, such as a full inbox or a technical issue. You may want to pause emailing subscribers with soft bounces for a certain period of time to avoid any issues. Them to Check Hard bounces, on the other hand, […]
Most marketers assume that a bigger email list means a better one, but that’s not necessarily the case. While it’s totally awesome to have a large email list, it’s actually better to have a more engag one. That’s because mailbox providers monitor email engagement as a way of evaluating sender […]
These engagement rates will vary depending on the goals of your email, the type of content you send, and your audience. For example, if you’re sending a detail email newsletter design to be read like an article, you’ll want to pay attention to this metric. However, if you’re sending a […]
