Schules/publishes. Engages in comments/replies. Instagram stories myth: the influencer takes a photo. Writes a caption and shares in stories. Reality: the influencer plans an image idea. Creates a mood board. Hires a photographer/self-shoot. Stylizes the image. Its the photo. Researches and curates hashtags. Responds to dms. Video content myth: the […]
Influencers are not just a “paid space” or a mention. But represent genuine voices with dicat and real followings – their audience is entirely involv in their lives . And constantly supports them. Brands are becoming more aware of the ne to humanize themselves. Additionally. When working on campaigns. Influencers […]
What factors affect the cost of an influencer? Let’s start from the basics. One of the most common mistakes is that both brands and influencers calculate how much their pay rate is bas on the influencer’s engagement rate. In other words. The higher the follower and engagement numbers. The more […]
Many marketers have been turning to younger. More tech-friendly generations. Like gen z and millenials. When assessing data and consumer behavior; yet. Beyond the generational gap that creates what some may view as a technological divide. The boomer generation makes up a healthy segment of active consumers who shouldn’t be […]
And now in addition. Over 3.600 emojis — all of which could be the unique combination for a killer subject line. Get start by figuring out the most important parts of your message; draft the possibilities. Test the following subject line features: Length — short vs. Long subject lines Personalization […]
And prospects that you want everyone to engage with your brand and that you care about the diverse ways people consume digital information today. Ne help with your Accessibility is a crucial accessibility efforts? Our marigold design team can help get you start! From audits to template designs and coding. […]
But making sure your emails are continuing to adhere to accessibility standards is an ongoing process. The industry will evolve. Best practices will evolve. And so will your business nes—your emails will also ne to evolve alongside. Myth: accessibility can be automat There are many online tools available to run […]
accessibility is difficult and time-consuming to implement A complete email accessibility overhaul can feel overwhelming. But it doesn’t have to be disruptive. If you have the resources. Your accessibility efforts can run in parallel with your bau processes. For nimbler teams. Implementing accessibility standards into your strategy and design can […]
To optimize advertising campaigns and maximize return on investment. Thanks to the data-driven nature of Amazon Ads, B2B companies can test different advertising strategies and adapt their approach bas on the results obtain. This helps optimize advertising campaigns over time, allowing companies to achieve increasingly better results and adapt to […]
Advertisers can access key metrics such as number of ad views, clicks, conversions and cost per click, providing detail insight into the effectiveness of their advertising strategies. Thanks to Amazon Ads Algorithm 9, advertisers can reach highly target audiences, increase the visibility of their products, and improve their competitiveness on […]
For example, advertisers can select specific product categories, such as office supplies, industrial equipment, or business software, to display ads only to those who search for or purchase those products. Additionally, personaliz contact data to reach existing or potential customers. This can be particularly beneficial in the B2B context, where […]
Where Data Driven UX techniques have provid a real improvement in ROI. One above all that of the Virgin America airline which us a series of A/B tests to rework its website. A strategy that has l to several significant results. A 14% increase in conversions 20% fewer customer support […]
