The most common obstacles to digital transformation 1/3
Today, almost no one doubts that the use of new technologies helps companies improve many things. Digitalization has touched the […]
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Auto Průhonice breaks customer care standards thanks to Salesforce
A few years ago, it was unthinkable to book a car service using an app or to materialize the vision
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Don’t look for flawless employees. There are none 2/2
How do you approach mistakes? In the first part from our CTO Milan Bodlák, we looked at different approaches to
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The most common obstacles to digital transformation 2/3
of In the previous part of our article on the most common obstacles to digital transformation, we mentioned how important
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How Targeting Helps Small Businesses Compete with Big Brands
Targeting is a powerful tool for small businesses in the fight for a place in the sun. Large brands put
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Factors Affecting the Price of Contextual Advertising
Contextual advertising is a powerful tool for Factors Affecting attracting customers. But how is the price of contextual advertising formed?
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Social Media Marketing for Small Business: How Much Money Do You Need and How to Distribute It
Social media promotion is one of the most Social Media Marketing effective ways to attract new customers for small businesses.
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Optimizing Costs for Targeted Advertising in Yandex: Practical Advice
The cost of targeted advertising in Yandex often Optimizing Costs becomes a serious expense item for businesses. At the same
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Promotion of a corporate website in Yandex: strategy for B2B
Promoting a corporate website in Yandex Promotion of a corporate is not an easy task, especially when it comes to
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How to forecast a budget in Yandex for a new niche without statistics
Planning a budget for advertising in Yandex Direct is the most important stage for successful business promotion. It is especially
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Forecasting CPL and CPO for budget evaluation
To forecast a budget in Yandex for Forecasting CPL a new niche, estimate the possible cost of customer acquisition (CPL)
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How to set up contextual advertising for selling building materials
Find out how to set up contextual advertising for your building materials business. Proper use of Yandex Direct will help you find