Optimize your Favicon
Changing or adding a favicon to your website could increase CTR. What’s that? The favicon (sometimes called the “favorite icon” […]
Digital Marketing
Digital Marketing
Killer techniques to create valuable content in your marketing strategy and delight your audience
In the context of digital transformation in which we find ourselves, this is an effective strategy to gain quality leads,
Digital Marketing
How to improve organic CTR
If your page or website has a low CTR (or if you simply want to increase it above average), there
Digital Marketing
Opportunities for topic groups
In addition to tracking the keywords we have already ranked for, while doing a good SEO report it is important
Digital Marketing
What is organic CTR
The number of people who click on a link on search engine results pages (SERPs) represents the organic click-through rate
Digital Marketing
Implement the Local Business Scheme
Schema markup (also called structured data) is code that you can implement on your website to help search engines like Google
lead generation
This is a great example of branded content
The fast food company is always on everyone’s lips for its controversial campaigns against its eternal rival: McDonald’s (although in
Digital Marketing
Pages per session, average session duration and bounce rate
These are three other very important traffic indicators that help identify the quality of your visitors and your content. If
Digital Marketing, Uncategorized
Create a business profile on Google
A Google Business Profile (GBP) is a free business listing tool that Google uses to understand what your business offers
lead generation
That’s why they created a sustainable
That’s why they encourage all of us who were hooked on the platform throughout the lockdown to go outside and
lead generation
This poster appeared a few weeks
If you start to see conversations around your campaign and people are encouraged to interact… Congratulations! That means the post
lead generation
You are determined to tell stories related
If you’ve reached this point and are inspired to use branded content in your marketing strategy! here are a series