That we have told you about previously, you can make this possible and make a difference with your competition. We encourage you to put immersive marketing to work in your company and check all its advantages. We hope you enjoyed this read! B2C marketing is a type of […]

  use virtual reality glasses to enter the paintings and feel part of them. Augmented reality. This technique is one of the most used because it is simple to do and implement. You only need to create an application that is adaptable to each device, mobile, tablet or computer, to […]

Which is why companies are looking for new techniques to capture their attention and attract them to their brand. Immersive marketing appeared with the aim of improving the user experience and drawing attention more effectively. But before telling you how to use this strategy in your business, we will tell […]

  To the values ​​of your company. Therefore, it is necessary that you opt for a professional and specialized company so that there is the optimal level of commitment. Lack of communication. Fluid communication must be maintained. That is, establish communication channels and flows so that there are no communication […]

  or another, check that the agency itself (or the independent worker himself) is capable of applying a good marketing strategy. Take a look at its website, its social networks, its campaigns… and check that it can carry out what it sells. – Compare quotes: Negotiate with the agency or […]

    You to stop to see if you meet that condition. If you don’t, you will be left with doubt and the human being is not programmed to be left with doubts. “If you hate seeing how your competition stays with your customers, then you should not miss this […]

  Clients with the copywriting technique Free. This magic word attracts everyone. Use it in phrases like: “Download our free ebook”. New. Another word that fascinates audiences of all ages. An example might be: “The new guide that will change your life”. Finally. This expression generates novelty and the outcome […]

  Convincing a person with simple words to act in the desired way. Therefore, it is important to know how to sell your brand through words with this technique. Likewise, copywriting uses CTAs or calls to action (calls to action) as visual or textual calls that lead the reader or […]

  The key question to correctly approach a portfolio is to know who you are addressing and what you want to communicate to them. With this question in mind, you will be able to correctly select the jobs that best express why you are the perfect person for their needs. […]

  Or chosen keywords Keywords or recommended keywords Qualification Links paragraph length Word count and reading time Voice tone This tool stands out because you can choose the level of readability that you would like your content to have. But what does this mean? You can customize the tone of […]

    Readability refers to how easy your post is to read and understand based on things like typography, structure, visual design, and difficulty of words and sentences. In other words, when we talk about a legible text, we refer to its ease of reading and interpreting. This concept is […]

    Of your buyer person must include It is important that you baptize your client with a name and surname, this must correspond to the characteristics of your consumers and languages, that is, if you are in Spain, do not baptize him with a name in English. Demographic characteristics. […]

  Of any digital marketing strategy you carry out. However, there are many companies that do not take this into account, they invest effort and money in a campaign to attract customers, without being clear about the public they have to target. This is one of the main reasons why […]

  How I treat my leads depending on their stage of the conversion funnel Other stages in which the sales funnel is. The funnel methodology is not only into the three phases according to the part of the funnel in which the users are. It can also be divided into […]

  there are enough reasons to implement a CRM in your company. Because this tool not only manages the relationship with customers and creates a database, it also helps you organize tasks, provides you with specialized reports and unites all contacts in one place. As you can see, it offers […]

  Of your company, since it is a software that integrates all the interactions that occur between your company and your customers into a single database. In turn, it enriches the relationship between the customer and her experience with your brand. The CRM serves to optimize the workflows of all […]

  All of them and apply them to your social network profiles. Remember that your metrics must adjust to your objectives, which are previously set and SMART. Now it’s your turn to implement your social media strategy and define the KPIs that best suit you. We recommend that you make […]

  Of your profile the formula is as follows: Total interactions / people reached x 100 An example, the total number of interactions on an Instagram post would be the sum of the number of likes, the times it has been shared, the times it has been saved, and the […]

    Of your actions to know if they are being successful or not. If you don’t measure the impact of your campaigns, you can’t know if they are working, and you can do this through the use of KPIs. Today we bring you what a KPI is and which […]

      Count past success stories . In this way, future users will be able to verify that your service and product is effective. Apply discounts to encourage purchase. Who is not by a good discount? The importance of knowing how to sell through bofu items Other stages in […]

    Client is considering buying and comparing, perhaps, between your offer and those of your competitors. In addition, the length of the customer’s journey varies according to each stage, so although some leads can spend hours or months in the attraction stage (TOFU) and in the consideration stage (MOFU), […]

  For this step you have to know who your audience is, to be able to address them in the best way and achieve results. It is essential that you know where your client is in the funnel and the goal you want to achieve. Remember to have made the […]

Nowadays this is very important, since the market is becoming more and more competitive. More creativity . “Two minds are better than one.” Surely you have heard this phrase a thousand times, and it is that the union of two or more creative teams helps to generate new ideas and […]

  The top or side of the website. In general, the most common banner is the one that combines image and text. Thanks to technology, these banners have evolved to make them as interactive as possible. To achieve a better interaction with the user, audio and video are included, which […]

  Keep reading so you don’t miss anything! What is co-branding? Co -branding is a marketing strategy that aims to collaborate between two or more companies to offer a joint service or product for a limited time. In other words, related brands join forces to introduce a new product or […]

  With other customers and end up convincing them of how good the brand is, thus creating a long-term relationship with the brand. -client. Take care of the contents. We will not be able to retain our customers if they do not feel comfortable with the information we offer them, […]

  Concept whose objective is to achieve, through a series of techniques, that a customer who has already obtained a product in your company chooses you again in his next purchase. What you want to achieve with this is that the user becomes a regular customer and thus ends up […]