If you are interested in SEO you probably know that fresh content is highly appreciated by. Google but also by Internet users. Airbnb has understood this well .And although its site is not a content site strictly speaking the site has opted for a very simple and potentially .Very effective technique to try to boost its CTR in search engine results. Here’s how. Summary Optimization of the click-through rate in the search results what elements have a role to play. When we talk about CTR optimization in search results several elements. On which webmasters and SEOs have their hands, can have a positive impact on the click-through rate.
The title tag is one of the most visible elements of a search result. Optimizing it well is therefore essential to have a positive impact on the user’s decision to click or not. The meta description : the meta description is with the Title and the URL of the page. One of the 3 elements buy b2b data uk always visible directly in the natural search results of . Google on any request of an Internet user. If the meta description itself has little direct impact on SEO positioning, it can however have a strong impact on the click rate of one result to the detriment of another. The URL of the page if a site has not correctly marked up its breadcrumb or simply does not have one the URL of its page.
Here Is a Small Non-exhaustive List.
Will be visible in the search results a short and descriptive structure can thus having its small. Role to play in the decision of an Internet user to click or not to consult the page. The publication date of a page or an article : the publication date of a page or an article, when it appears in the search results at the beginning of the meta description, can clearly have a positive impact (or negative if it is old) on the willingness of an Internet user to click or not. Rich snippets : stars, number of votes or opinions, price and availability of a product, display of upcoming events, …
Google now displays many search results enriched thanks to the schema.org markup of pages and these rich snippets clearly have an impact on the CTR. Of course, external elements and features of Google Google Adwords Google Shopping knowledge images Google Maps. Google Hotels flights featured Snippet. Other questions asked clearly have a negative impact on the rate of click of traditional.
How Does Airbnb Try to Boost Its Ctr via Its Meta Description?
SEO results but the idea here was to present some elements on which SEOs can play in order to stand out against other natural results present on specific queries. How does Airbnb try to boost its CTR via its Meta Description? As you will have understood from the title of this section, in addition to the Schema.org markup well used on Airbnb, the site uses a very simple and interesting technique to try to boost the click rate of its pages in the natural results of Google:
The addition of a date at the beginning of its meta description and its automatic update every day . This technique, although very simple, allows Airbnb to display a very recent date on almost all of its pages, with a display very close to what Google does naturally on its search results. Here is the concrete difference between a manipulated date display via the meta description and a natural date display retrieved by Google via the page’s Schema.org markup:
