you want to reach a very specific audience by showing your audiovisual work, bet on Vimeo. Now it’s your turn to decide which one suits you best. We hope you have enjoyed this post! Live events are one of the most effective marketing channels. When talking about a successful event, there are many elements to take into account, such as logistics, location, security, lighting, gastronomy, etc. But today we are going to focus on communication and marketing as a key factor in organizing a successful event. What is event marketing?
Event marketing is defined by the tools, techniques, and channels to use to promote an event to a particular target audience. There are three basic and general guidelines to follow that should be Georgia whatsapp number list of the event marketing strategy timeline: Before the event : Before the event, efforts will be focused on giving visibility to the brand and the event, attracting attendees and attracting sponsors and exhibitors. During the event : In this phase of marketing for events,
The Aim Is Longer To Convert
but rather to activate attendees and enhance the scope of the event. After the event: Although it is over, the actions in this phase of the event marketing plan is also very important because it will help measure its success. What is event marketing? The best strategies to organize an event Establish the goals and purposes of your event. Long before starting the organization and planning of this, you must be very clear about the purpose and your objectives of the event.
To do this, you must find the right direction and avoid making the goal of your event vague, such as saying that you just want to find more customers. You can follow a simple but effective concept: go for your SMART (Specific, Measurable, Attainable, Relevant, and Timely) goal. Likewise, ask yourself: What is the reason why I want to create the event? What results do I want to achieve with it? Do I want to transmit and how am I going to do it? What audience do I want to address?
Resources Needed To Organize It?
Create attractive content and mark the place and dates on the calendar. At this point, you should know what you have to do to generate interest in your event, strengthen the perception of your brand and increase the level of affinity with your target audience. Also, set some times and dates to achieve goals. It is that the date set for the event does not coincide with festivities. In the same way, keep in mind that the best months to celebrate are usually May and October,