As an inbound marketing technique based on the creation of valuable relationships with our users with the aim of accompanying them throughout their purchase process. Lead nurturing seeks to build relationships with users regardless of what stage of the purchase process they are in. What benefits does lead nurturing bring? Improve the ROI of marketing campaigns . This is because it achieves higher conversions for a lower cost and allows us to boost our database to obtain more sales. Save resources. Like time and energy in making marketing decisions, since it automates the process.
Reduces the risk of rejection and abandonment . Since it contacts the right users at the right time. It allows a high level of segmentation and personalization . Since it identifies the interests and pain Latvia whatsapp number list of the users and, by knowing this information, you will be able to know how to satisfy their needs. It allows you to establish immediate contact with your leads . This allows you to connect with them and discover new interests of leads for the creation of more specific content.
Engagement Is Reinforced
Since high-value proposals are offered segmented for each type of client. Likewise, it increases the positive perception that the target audience has of our brand. What is lead nurturing? What process should we follow for lead nurturing? The process consists of accompanying the leads from the moment they leave their data for the first time until we manage to retain them. And to achieve that conversion there are a series of steps to follow that we are going to tell you about today:
Define your goals. It is important that you have your SMART objectives very clear and defined. That is, the objectives that are defined must be specific, measurable, applicable, relevant and temporary. Likewise, be as realistic as possible when defining them, so that you obtain results that contribute to your business. Decide your audience. Lead nurturing is based on offering value to the user and to achieve this, you must know who you are targeting and what they need exactly.
It Is Key That You Define
your buyer person so that you know everything about this particular client. Select your tools. This process must be automated. In order to achieve this, there are tools such as MailChimp, an email marketing tool that will handle mass mailings to a specific list of contacts. Optimize your acquisition funnel. In every stage of attraction and capture you must make the user aware of his need, if you can identify it, you will be able to appear as the one to satisfy it.