If you read our last article on ideal customer profiles (ICPs), you already know how the right ICP for your business plays an important role in defining your target customers and how to close business with them.
Using the right ICP for your business in conjunction
With predictive marketing can have a huge impact on your business. It goes beyond simply providing insights into your audience and expanding on existing automation : it’s about creating a proactive approach to your marketing strategy – rather than a reactive strategy that relies on behavioral activity to determine next steps.
Read on to find out how the right ICP for your business can help you generate more leads – and more sales.
The Role of Ideal Customer Profiles in Predictive Marketing
Predictive marketing involves understanding your potential customer profile and making intelligent recommendations based on their activities.
If a lead reads an article on your corporate blog and then signs up for a webinar, a good predictive marketing campaign will offer next steps based on those decisions and the content in your blog and webinar.
The problem is that these predictive
Marketing mechanisms only work when australia telegram data the lead is already in your pipeline. Predictive marketing doesn’t focus on generating leads, it just directs them to the right nurturing path .
The right ICP for your business changes that completely. By creating a data-driven profile of your target customer, you can not only predict the right path to lead generation, but also the right approach to attracting those leads in the first place.
How to use the right ICP for your business and predictive
Marketing together to generate new leads
After reading our last article on Ideal Customer we can trigger different and Profiles, you should now have a good understanding of the benefits of having a successful ICP.
But what about adding some predictive marketing and lead generation efforts to these ICPs? Here are some tips:
1) Remember the importance of data
Predictive marketing relies heavily on mobile list high-quality data to function properly.
As a result, it’s important that no matter where your company deploys its predictive marketing campaigns, it’s always making decisions based on the most up-to-date and accurate information possible.
2) Take advantage of the references
That your current customers can pass on to the market
Highly satisfied customers add additional value to your business in the form of referrals.
Statistics show: 84% of B2B decision makers start a buying process based on a referral. What’s more , most sales and marketing professionals agree that referrals are faster in this format.
3) Create content that speaks to your ICP
With the right ICP for your company in hand, it’s time to start developing a series of content that it can relate to.
Great content builds brand awareness and trust with your target customers, so it makes sense to invest time and effort into researching and understanding exactly what your customers want to know about your products and your company.
What problems do you solve for your customer?
Focus your content on the ICP and keep in mind that it’s not just the topics covered – the delivery method is equally important.
If you target a younger audience, eBooks and webinars may not be as popular as social media posts and podcasts.