After having launched almost a year ago the mobile-friendly update (mobilegeddon) which aimed to boost the websites which have a mobile version on the mobile natural results, Google has just announced on its blog that a new similar update will take place in 2016 ! Concretely, this new Google Mobile Friendly update should simply amplify the impact that mobile compatibility has on the ranking of websites on the natural results of Google Mobile. In other words, the fact that a website is mobile-friendly should soon have even more weight in the face of other positioning factors on requests made from a smartphone.
Summary : Why a new mobile-friendly update? Many webmasters had noticed very little change following the Google mobile friendly update at the end of April 2015 . Google would perhaps like, with this new update of 2016, to finally really favor compatible sites to Germany WhatsApp Number List detriment of sites that are still not compatible. New mobile-friendly Google update: what impacts to expect? In its blog post announcing the news , Google merely said that this new update will increase the effects of its mobile-friendly filter to help Internet users find relevant information on ever more pages adapted to mobile devices. Google has announced that query intent will still carry a lot of weight when it comes to ranking organic results on mobile .
in Other Words, If a Non-Mobile-Friendly Page
Perfectly matches a query and Google does not have such a qualitative alternative. With a mobile-friendly site. The search engine will always return the non-mobile-friendly page first in its search results. mobile search. This new update should therefore have very little impact on all sites that are already responsive or that have a mobile version on a subdomain (as long as the latter is correctly declared to Google with the rel alternate and rel canonical tags ). Publishers of responsive sites that evolve on search results where few competitors have a mobile friendly site could see more differences.
In concrete terms, nothing will change for websites that have a mobile version and which only compete with other compatible sites on their requests. Mobilefriendly: responsive site or mobile version on a subdomain? mobile-friendly config Officially, Google supports 3 mobile site configurations. Unofficially, Google prefers sites that are responsive, even if a mobile version on a correctly declared subdomain will have the same SEO performance as a responsive site. It will be the same for sites that will use Dynamic Serving. Google therefore does not attribute a boost to a particular type of mobile-friendly site. If you’re wondering, Google has created some great documentation on building mobile sites.
How to Test If Your Site Is Mobile Friendly?
Google-friendly mobile test Google made many resources and tools available. When announcing the consideration of mobile compatibility as a ranking factor. Among them we find the mobile compatibility test tool (just paste the URL to test and. Google informs you whether or not the page is mobile compatible). Google has also created a site dedicated to switching from a non-compatible. Site to a responsive site or one with a mobile version Google has just published a warning article on its blog aimed at. All bloggers who set up partnerships with brands, in particular via tests of “sponsored” products.
Google does not appreciate that we manipulate its algorithm which calculates the ranking of sites in its natural search results. In the best possible world of Google everyone would follow its rules to the letter and. Above all everyone would be aware of them. Which is far from being the case in reality (and fortunately)… Indeed, according to Google’s quality guidelines. Sites with too many affiliations or too many advertising formats (not offered. Google) are sites that are not qualitative enough to correctly go up on its search engine. Part of its quality guidelines is also dedicated. To sponsored partnerships and the purchase and sale of links. Which must follow very specific rules to comply with what Google wants.