surely you have seen and heard this term a lot. And it is not for less, the SEM is a tool that will help you achieve visibility in search engines, which translates into more traffic to your website. But what is SEM? In Spanish, its acronym translates to search […]
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You can have great content that adds value to your client and is of quality, but if you have a bad UX design, the user, when they come into contact with your page, will leave it immediately. That is why the UX strategy is improved with Inbound marketing through aspects […]
Perceives when interacting before, during and after coming into contact with a page or web platform. Although many believe that the user experience only refers to the design of the website, this is not the case, it refers to everything that the brand represents and what makes users feel. […]
Advertisers can now create branded content ads without the need for creators to first post to the platform organically. Brands have more flexibility and fewer restrictions when they want to run branded content ads. 4) Advertising on Instagram. Instagram Ads are a great opportunity for brands and accounts that […]
To try to make a living from it or, at least, earn some money. There are thousands of ways to use your profile; focused on fashion, aimed at children, to publish photos of animals or pets, to create e-commerce, to publish cooking or restaurant posts … but of course […]
so you should take advantage of their potential. In fact, it is one of the best techniques to increase engagement. How to improve my engagement on social networks? Take an interest in your community. You have to show interest in her and make her feel that your content is […]
Of a brand to involve its audience and generate a long-term commitment that ends up converting them into customers and positively influences the company’s objectives. It is part of Inbound Marketing strategies and gaining followers. in social networks, since it is the pillar that gives life to the main […]
Examples of uses of successful sensory marketing campaigns -Spotify: This application takes advantage of all its data to create personalized playlists and provide a unique experience to each user Likewise, Spotify not only focuses on sound marketing, but goes far beyond that and has also focused on visual marketing […]
As all emotional and behavioral actions that are favorable to the purchase of a product or service. This type of marketing engages the consumer in a positive approach and establishes a connection with the brand through a unique sensory experience. It is also divided into five […]
Augmented reality is an interactive graphic system that allows the user to intervene carrying digital elements in real time, through the use of videos, images and virtual animations. Projection. This tool is not as new as the previous two, but it works very well. This technique works very well […]
Facts about how to use it in Inbound Marketing to attract customers with it, you will begin to apply it and get leads and loyal buyers. Since, as we have mentioned, one of the main advantages that B2C brings us is loyalty and that communication is personalized and focused on […]
With a well-prepared plan in B2C Define your goals and focus on their achievement. Traders forget their main objectives, which in many cases results in failure. When you have clear goals, it is easier to focus on their achievement and the results you want to achieve. Try to get […]
That we have told you about previously, you can make this possible and make a difference with your competition. We encourage you to put immersive marketing to work in your company and check all its advantages. We hope you enjoyed this read! B2C marketing is a type of […]
use virtual reality glasses to enter the paintings and feel part of them. Augmented reality. This technique is one of the most used because it is simple to do and implement. You only need to create an application that is adaptable to each device, mobile, tablet or computer, to […]
Which is why companies are looking for new techniques to capture their attention and attract them to their brand. Immersive marketing appeared with the aim of improving the user experience and drawing attention more effectively. But before telling you how to use this strategy in your business, we will tell […]
To the values of your company. Therefore, it is necessary that you opt for a professional and specialized company so that there is the optimal level of commitment. Lack of communication. Fluid communication must be maintained. That is, establish communication channels and flows so that there are no communication […]
or another, check that the agency itself (or the independent worker himself) is capable of applying a good marketing strategy. Take a look at its website, its social networks, its campaigns… and check that it can carry out what it sells. – Compare quotes: Negotiate with the agency or […]
You to stop to see if you meet that condition. If you don’t, you will be left with doubt and the human being is not programmed to be left with doubts. “If you hate seeing how your competition stays with your customers, then you should not miss this […]
Clients with the copywriting technique Free. This magic word attracts everyone. Use it in phrases like: “Download our free ebook”. New. Another word that fascinates audiences of all ages. An example might be: “The new guide that will change your life”. Finally. This expression generates novelty and the outcome […]
Convincing a person with simple words to act in the desired way. Therefore, it is important to know how to sell your brand through words with this technique. Likewise, copywriting uses CTAs or calls to action (calls to action) as visual or textual calls that lead the reader or […]
The key question to correctly approach a portfolio is to know who you are addressing and what you want to communicate to them. With this question in mind, you will be able to correctly select the jobs that best express why you are the perfect person for their needs. […]
Or chosen keywords Keywords or recommended keywords Qualification Links paragraph length Word count and reading time Voice tone This tool stands out because you can choose the level of readability that you would like your content to have. But what does this mean? You can customize the tone of […]
Readability refers to how easy your post is to read and understand based on things like typography, structure, visual design, and difficulty of words and sentences. In other words, when we talk about a legible text, we refer to its ease of reading and interpreting. This concept is […]
Of your buyer person must include It is important that you baptize your client with a name and surname, this must correspond to the characteristics of your consumers and languages, that is, if you are in Spain, do not baptize him with a name in English. Demographic characteristics. […]
Of any digital marketing strategy you carry out. However, there are many companies that do not take this into account, they invest effort and money in a campaign to attract customers, without being clear about the public they have to target. This is one of the main reasons why […]
How I treat my leads depending on their stage of the conversion funnel Other stages in which the sales funnel is. The funnel methodology is not only into the three phases according to the part of the funnel in which the users are. It can also be divided into […]
there are enough reasons to implement a CRM in your company. Because this tool not only manages the relationship with customers and creates a database, it also helps you organize tasks, provides you with specialized reports and unites all contacts in one place. As you can see, it offers […]
