Pricing of expert work – How much does an expert’s work

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Most customers always ask the same question before making a purchase decision: How much does it cost to buy this work? This is, of course, quite natural if we are talking about purchases larger than pocket money. But how many small entrepreneurs have a clear answer ready for this?

The age-old problem of self-employed people and freelancers is thinking about the answer to this question; how should that own work input be priced?

Who decides the price?

In addition to having pricing tricks, it is good for someone who decides on the pricing of their own work to understand the industry’s pricing policy and, of course, to have negotiation skills to justify the price to the customer.

Light entrepreneurs have negotiating power for the pricing of their own work, reveals a survey carried out by Thailand Phone Number List  UKKO.fi to its light entrepreneurs at the end of last year  *. 46 percent of those who responded to the survey said that they could raise the prices of their services, and 45 percent said that they might be able to raise their prices. In total, about 90 percent of the respondents can afford to raise the price of their work!

The results of the light entrepreneur survey differ somewhat from previous similar

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Surveys in which entrepreneurs or self-employed .People have been asked about the possibility of influencing. The price or pricing of their own work.

In the statistics  finland’s entrepreneurs B2C Phone List   in finland 2017 survey. Looking at the entire entrepreneurial community. 17 percent stated that the biggest difficulty in entrepreneurial. Work was not being able to sufficiently influence the pricing of their product or service. In the same study, three out of four (75%) self-employed felt that they could price their .Work themselves as a rule.

“We wanted to find out how much bargaining power small entrepreneurs have when it comes to pricing their work. The starting point of light entrepreneurship is freedom.

Marketing your own expertise in Freelancer services

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Selling your own services is a challenge in itself, but findability is also important. So be present. Own websites are a lifeline these days. It is not enough that you have Facebook pages or another social media channel in use. Of course, they are a good addition to marketing your own expertise, but websites bring a certain credibility and are the basis for finding your services.

Be discoverable – make websites

Make a website where you introduce yourself and the services you offer. There are countless services online where you Switzerland Phone Number List  can make your own home pages. Good foreign alternatives are, for example,  WordPress  and  Blogger . Both are blog platforms that also work great as personal homepages. For domestic options, you should check out  Kotisivukone . The use of the homepage machine costs four euros at the cheapest price and includes customer service in Finnish. See also our article:  Complete homepages for free.

Think about the structure of your site in advance

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The structure of the homepage B2C Phone List   should be carefully planned. For example, it is good for a Photographer to present his own photos as impressively as possible. On  Marketing your own expertise the website of the business consultant, you should find exact service descriptions on their own presentation pages.

Also remember to add a contact form or at least a direct phone number to the pages. The purpose of your website is to bring in new customers, so contact information should be displayed as prominently as possible.

 

Remember that usually one success requires many failures. 

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It is often a good idea to start the conversation with a question that maps the customer’s situation, with which you can get a lot of useful information about the customer’s needs and possible reasons why the customer has not been able to buy so far. When you want to know on what basis a customer makes a purchase decision, don’t guess, just ask!  If the customer is not ready to make a decision right now, offer your contact information and call later and ask if the customer has had time to think. At the end of the sale, ask for feedback, i.e. why the customer didn’t buy or ended up with a competitor and learn for next time.

The one who asks does not get lost from his road!

And how do you act when you have to call a customer and you are struck by the trauma and dread of the phone, perhaps Sweden Phone Number List  from the summer jobs of your youth in telephone sales? Do you suddenly want to make one more cup of coffee or answer that e-mail you received a week ago.  You’ll still be alive tomorrow. It’s okay to fail. If you fail, think about whether there is something you could improve on next time. Little by little, the handset becomes easier. Our brain works in such a way that when we expose ourselves to unpleasant things, we gradually learn to tolerate the situation better and it doesn’t seem so relevant anymore.

Don’t underestimate the customer

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In the endgame, the important thing is that you yourself believe in the product you are selling.  So don’t sell services B2C Phone List   you don’t believe in. If you are an entrepreneur with employees, make sure that your employees also believe in your service. Selling services that you don’t even believe in is underestimating the customer.

When you want to know on what basis a customer makes a

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At best, the seller can help the customer forward so that the customer will buy at the same time, even if he has not gone shopping “with shopping pants on”. Don’t be too pushy and give the customer space, but be helpful and available to the customer.

Let’s think about a car dealership. The customer doesn’t know much about cars. But he needs a game for himself and has thought about what kind of car he’s going to look at in advance. The salesperson can be too pushy and push the customer away. Or on the other hand. Too indifferent. If the customer is looking at the car and the salesperson. Doesn’t come to ask what the customer’s situation is. If they can help or if they would like to go for a test drive.

The one who asks does not get lost from his road!

It is often a good idea to start the conversation with a question that maps the customer’s situation, with which you can get a lot of useful information about the customer’s needs and possible reasons why the customer has not been able to buy so far. purchase decision, don’t guess, just ask! If progress in Spain Phone Number List sales is stalling, ask the customer what would be required to make progress on the matter. If the customer is not ready to make a decision right now, offer your contact information and call later and ask if the customer has had time to think. At the end of the sale, ask for feedback, i.e. why the customer didn’t buy or ended up with a competitor and learn for next time.

How to get rid of the handset camera without substitute functions?

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Do you suddenly want to make one more cup of coffee or answer that e-mail you received a week ago?  You’ll B2C Phone List   still be alive tomorrow. Remember that usually one success requires many failures. It’s okay to fail. If you fail, think about whether there is something you could improve on next time. Little by little, the handset becomes easier.

One argument you will most likely come across is the

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When the word sales comes to mind, the first thing that comes to mind for many people is unpleasant things such as pushing and telephone sales jobs with a commission salary. However, nowadays sales are thought of much more customer-oriented.

Sales is above all about identifying the customer’s needs, helping the customer and removing obstacles that stand in the way of a purchase decision.

Selling your expertise is not rocket science

Selling is not rocket science. But interaction and service. Selling your own expertise can seem South Korea Phone Number List  difficult .And even unpleasant, but it becomes much easier when you first think about. What you are selling. Sales skills are vital for the self-employed, but in fact sales skills are everyman skills in working life.

Sell ​​benefits, not features

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So don’t start making cold calls and pushing, but first think about .What your target group .Was and then do B2C Phone List   an  oeh analysis . The oeh analysis initially lists the features of your service and their advantages. And then aims to find the benefit for the customer.  So always sell benefits to the customer, not features.

Before the actual sales situation, it is also good to think in advance about what possible counter-arguments the customer might have for buying your service. Think in advance how you will respond to the customer’s arguments and convince him.  expensive price of your service. So explain what the value of your service is to the customer and what the benefits are.An obstacle to buying can also be that the customer doesn’t “know how to buy” the service or doesn’t know what he needs or doesn’t trust the seller. You know the familiar phrase “I’m just looking”. In fact, the customer may have the idea of ​​buying after looking into the matter in more detail.

By sharing good tips with others

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Almost everything is discussed online. Especially on social media, there is usually an active discussion around even a small field. Find the places where your colleagues are discussing and participate! For example  , on Twitter  it is easy to search for so-called according to hashtags, discussion related to a certain field. Take a look at what kind of conversation is going on with these hashtags right now:  photography ,  graphic design  or  journalism . Of course, small entrepreneurs should also follow UKKO.fi on Twitter:

Participate in a discussion related to your field

Finland’s largest discussion board  Suomi24.fi  offers discussions on almost all possible topics. However, due Singapore Phone Number List to its anonymous nature, the discussion is quite wild. However, it is worth following Suomi24 discussions related to your field from time to time and answering the questions of writers who need help.  you give yourself an expert image.

 

Facebook, LinkedIn and industry-specific discussion arenas are also good places to make an impact. However, the most important thing is to find the right channel. Don’t go to promote yourself on forums that are not related to your field. It’s rude and very annoying.

Following blogs written by professionals is the easiest way to stay abreast

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of the latest trends in your own work. If you don’t have time to write your own blog, at least get in the habit of commenting on interesting blogs. This is B2C Phone List   how you join the conversation.

When you start to productize your own expertise, think about the following things:

  1. Who are you and what is your story?  Name your service and think about  the graphic look  and image. Write  your story .
  2. How do you stand out from your competitors, i.e. what competitive advantages do you have?  Service, brand, processes, responsibility, cost efficiency, marketing communication – there are many ways. Think about how exactly you can stand out?
  3.  What does the service include and at what price?  Define and price your service packages and their parts
  4. How is the service delivered to the customer?  What are the internal processes, division of labor and methods with which the service is produced? How do you describe the stages of the service production process to the customer? Remember to also highlight where the customer should participate in the process.

 This is why it is important to present

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It is difficult for the customer to buy a service – because it cannot be seen, touched or otherwise detected in   This is why it is important advance. the customer with  physical proof of service , such as brochures and references of what you have done for other customers in the past.

Imagine that you had finally managed to save a decent sum through hard work and would like to buy a long-term home for your family. You think a lot about what kind of apartment you would like, but it is still hard for you to imagine what the house would look like when finished and who would you dare count on for one of the biggest decisions of your life.

At this point, service certificates such as brochures, floor plans, 3D modeling help to specify what the apartment would look like when finished. Websites and references also play an important role when the buyer thinks about whether the developer is reliable.

Prove your expertise

When they need expert services, people usually use an expert they already know or ask their Saudi Arabia Phone Number List  colleagues for recommendations. If no one comes to mind, let’s go online. When choosing an expert, important criteria are the expert’s experience and  customer references . In addition, it is an advantage if you have knowledge of your client’s industry. To get concrete testimonials, ask for them from your clients or colleagues, and make sure they are displayed in the channels you use, such as your website, LinkedIn and brochures.

How can you convince the customer that you are an expert in the

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field? It’s not enough to be good and know it yourself. You must also be able to convince the customer.

Write a book, or if that’s too B2C Phone List  much, write a guide or keep a blog. Be a guest speaker at events in your field. And take a stand on the discussion related to your field through opinion. Writing or social media.

By giving interviews to magazines or other media. You will further increase your reputation as an expert .And you may reach a large number of potential customers completely free of charge.

The price also affects the perceived value.

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It is often difficult for the customer to understand what the final price of the service is and what he actually gets for the price he pays. It is very important to emphasize the value of the service, because the price of an intangible and hard-to-understand service can seem expensive when the customer compares it to a competitor’s offer or even to his own salary.

You can facilitate the customer’s purchase not only by packaging your service, but also by presenting the most concrete benefits and calculations of how much value your service produces for the customer. For example, an SEM consultant could present how much the euro invested in advertising returns, or  the UKKO.fi billing service  could tell you that 86% feel that the service makes it easier to become an entrepreneur.

The value proposition summarizes why to buy

How then to concretize the benefit in a form that can be understood in a few seconds and include Russia Phone Number List  it in practical activities? Prepare  a value proposition for your service that answers the question why the customer would buy from you in one sentence.

Please note that a value proposition is different from a slogan. When thinking about your value proposition, think about who your customer is, what is the customer’s problem, how does your service solve the problem, and what are the value-adding factors that make you stand out from other service providers? You can also find reasons or obstacles to using your service by studying the user experience, and by asking how it feels to use your service and what obstacles the customer has to buying. Implement the value proposition and remember to test it, for example on the website as an A/B test!

Be specific about what you’re selling

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In addition to the customer’s perceived value. The price is of course affected by competition and production costs. Which fortunately you can influence precisely through B2C Phone List  productization. Since in the case of professional services.  It is worth understanding that the goal of productization. Is not only to grant the most competitive price. But to make processes more efficient and improve the margin. Please also remember that the pricing must be clear and the price must cover everything needed without unpleasant additional costs.

 

The quality of the service also remains constant,

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You can also use the saved time for the systematic development of your service by selecting one part of your service under closer scrutiny at a time. when a carefully thought out service can be scaled. When the basics are in order, it is also easier to do marketing communications.

With productization, customer satisfaction improves when the customer

is answered quickly and service quality is better with standardization and development. The Poland Phone Number List  customer’s purchase decision becomes easier when the customer understands the value of pricing and service.

Productizing own expertise into service packages
Productizing one’s own know-how practically means making the customer’s purchase easier. The customer should be able to buy the expert service he wants without having to familiarize himself with the intricacies and expert slang of the industry in question.

If the customer does not know the industry, he may not even know what

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he needs or wants. In this case, you should not ask the customer what he needs, but find out what the B2C Phone List  customer’s problem is and solve it. On the other hand. But a few different pre-priced The quality of the service  options – that is. A package from which the customer can choose the one that suits him. In addition to the core service, the service package may include supporting services and additional services.  A service .Without a product can be an obstacle to a purchase. If you can’t make it easy for your customer to buy. As a professional, you must be able to clearly communicate. To a customer unfamiliar with the field. What your services cost. What they include and what value the customer gets from them. So that the customer can make a purchase decision.

Productizing your expertise – these tips will get

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Have you ever dreamed of starting your own company or, for example, of acquiring side income as an expert in addition to your regular job? Many of us have skills with which we could employ ourselves. Productizing one’s own expertise can, however, be a stumbling block, because of which table drawer ideas don’t take off.

Productizing one’s own expertise is the most important skill of a freelancer and small business owner. You get more customers when people know who you are and what you can do. In this article, we will tell you how you can productize your own expertise so that you can sell your services to customers.

  • Why is productization worthwhile?
  • How to prepare a value proposition?
  • What are proofs of service?
  • How do you prove your expertise?

What does productization mean?

Productizing your own expertise sounds difficult. The definition of the term productization is still a mystery to many business professionals. What does Philippines Phone Number List  productization mean? The goal of commoditization is fundamentally simple: to make it easier to buy and sell a service. So, productization is not the same as marketing communication, and it is not only the preparation of service packages. Productization is the development of services and includes the definition, design and standardization of services in an easier-to-understand and purchasable form in order to make operations more efficient and to maximize the value experienced by the customer.

The benefits of productization are reflected in the margin

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Productizing the service makes it easier for both the buyer and the seller. After you have productized B2C Phone List   your service, the basics such as pricing are in order. This way you have more time for productive work and service development. When you sell, you can be sure of the profitability of the deal, and you won’t make bad deals. When you don’t have to think about everything from the beginning and calculate prices for each customer, selling speeds up and requests for offers are no longer left hanging.

We always link to new writings,

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Who would have thought that the social phenomenon of 2021 would be the responsibility of the taxman? Funny Instagram reels introduce the new social media face of the Tax Administration, the epic Tax Man, who struts around in a gray suit and wrestles with difficult tax issues, explaining to followers the ins and outs of taxation. The taxman shares current tax information in a fun way on his social media channels and also actively responds to messages, helping self-employed entrepreneurs with tax problems.

Other social networking sites – keep an eye on these too!

Boss Lady Podcast – peer support for entrepreneurship

In the Boss Lady pod, you can find tips and a way to relate to both new entrepreneurs and old entrepreneurs who dream of entrepreneurship!

Pomelo community – tips for starting and developing your own business

There are some social spars on Instagram, and the Pomelo community is one of them. In its publications, the Pakistan Phone Number List  Pomelo community We always link to new  shares tips on networking, marketing and other things related to entrepreneurship. The tips are aimed at both entrepreneurs and those interested in entrepreneurship, so even a beginner can benefit from these lessons and peer support!

Ukko.fi – useful information and help for beginners and more experienced independent entrepreneurs

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You should also follow us on all channels, because we offer useful instructions, tips, and necessary B2C Phone List information about entrepreneurship We always link to new and light entrepreneurship!  for example here from Yrittäjyyskoulu, so that our followers can keep up with the latest trends in entrepreneurship, and we advise both on the beginnings of entrepreneurship and on the development of operations.

So there is no need to take pressure from networking

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There are a lot of different, especially English-speaking, international groups and communities on LinkedIn – if you have a knack for the language, you can find good tips, interesting discussions and an international perspective on your own activities in these communities. Since LinkedIn is specifically a networking channel for professionals, the discussions here are often a bit more in-depth than on the Facebook side.

In LinkedIn groups, however, you should also keep in mind that the purpose of this social media channel is to sell and advertise one’s own expertise, and groups usually do not have as strict etiquette rules as Facebook communities – this means that some of the contents of the groups are pure advertisements.

Small Business & Independent Consultant Network

  • 65,000 members
  • International networking forum for small entrepreneurs

This international community of 65,000 members is focused on providing small entrepreneurs with a platform to find partners, service providers and network internationally. This is an interesting group both for following discussions and getting to know international small entrepreneurship. Even if it is not our own goal, at least not yet, to expand operations to international markets, it is interesting to follow the activities of small entrepreneurs in different corners of the world. Discussion of the latest trends across industry boundaries

This popular and active LinkedIn group already has almost 700,000 members and often makes it to the top of lists of the best LinkedIn groups. As an independent entrepreneur, you should join this community if you are interested in following the big trends and future visions of the business world in general.

 

This group has over a million members and the discussion is very active. In the group, you  Oman Phone Number List can follow the hottest trends in digital marketing worldwide. In this group, we discuss both big trends in marketing and share tips for practical activities, for example social media marketing and creating good digital content. The group sometimes also distributes invitations to various webinars and events, which even an independent entrepreneur can use to expand his skills.

How to start networking in the social media community?

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You should start networking in a way that feels comfortable to you: if you enjoy reading and So there is no need  participating in discussions on Facebook in your free time, the most suitable first B2C Phone List   step in social networking is a Facebook group – on the other hand, if LinkedIn is an environment you are more familiar with, you can start following the discussions there. Networking is always easiest in an environment that is natural to you.

After joining the groups for the first time, you can focus on following the discussion. When interesting topics come up, you should boldly participate in the discussions when you feel like it. Then, when the conversation already flows smoothly and feels natural, you can start making your own conversational openings about the topics that concern you.

Immediately after joining the entrepreneurial community, an independent entrepreneur does not necessarily have to highlight his own expertise, but can So there is no need  start by participating in discussions that interest him or by answering questions about his own area of ​​expertise with useful tips. By chatting casually, you give a good impression of yourself and with expert tips you bring out your professionalism. , but the network is often born as if by itself, just by participating in interesting conversations on your own.

On Some, in addition to networking, you can market and sell your skills, and this happens with very little effort and money, if you know how. Get to know the basics of social media marketing here .