Use social media
Social media has grown so big that there are now over 5 billion social media users worldwide. This means lots […]
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What is Bluesky & How Can Marketers Use it
So now that you know the types of leads and why lead generation is important for your business, it’s time
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How to Generate High-Quality Leads
You need a clear and persuasive message, a seamless customer experience, great customer service, and a robust lead scoring system (which AI
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Some marketing pros are reluctant to use
Salesforce reveals that some marketers are reluctant to embrace autonomous technology. In fact, 39% of respondents avoid generative AI tools as
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10 Eye Opening AI Marketing Stats in 2025
The adoption of Artificial intelligence (AI) in digital marketing has exploded. Leading marketers use AI tools to boost productivity, streamline content creation process, and drive personalization
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AI would replace marketers entirely
In fact, our 2024 Global Digital Skills & Training Report reveals that marketing leaders are integrating AI-driven initiatives into their strategies and
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Strategies for Ethical AI Use in
To avoid falling into these “pitfalls” of AI in marketing use, here are key strategies that digital marketers can adopt
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The Role of AI in Digital Marketing
Search Engine Operations: From AI-powered tools for keyword research and topic generation to algorithms that refine search rankings, AI in SEO enhances content
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The Ethical Use of AI in Digital Marketing
As marketers, we’re past the point of asking whether we should use AI in our campaigns or day-to-day tasks. It’s
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Inbound Marketing key to obtaining leads
Get MQL Leads As we discussed earlier, marketing qualified leads (MQLs) are prospects . Who have shown interest in your
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Key differences between MQL and SQL
Sales Qualified Lead (SQL) A Sales Qualified Lead (SQL) is a prospect that has been assessed by the
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Adaptation to the purchasing cycle
Brand strengthening Generating qualified leads helps strengthen your brand image . By delivering valuable content and solutions to your leads’