Of any digital marketing strategy you carry out. However, there are many companies that do not take this into account, they invest effort and money in a campaign to attract customers, without being clear about the public they have to target. This is one of the main reasons why marketing campaigns fail. The beginning is in knowing the people to whom you want to reach your brand. This is where buyer personas come in, whose creation will allow you to define your audience,
understand their concerns and needs, and get to know them in depth. If you want to know what a buyer persona is and how to create it, you have come to the perfect post. Keep reading so you don’t Portugal whatsapp number list anything. What is a buyer person? A buyer is a semi-fictional representation of your ideal client. Its creation will help you to know your audience in detail and thus create digital marketing strategies oriented to their needs. It is used with the aim of attracting and converting customers,
It Also Helps You To Humanize Them
The figure of the buyer person is important because in this way you will know the motivations, needs, objectives, challenges and personal circumstances of your ideal client. If you perform this task well, you will be able to better optimize your efforts to offer them better solutions, which translates into conversions because they see in your brand the solution to their problems. Creating this representation of your customers requires researching their goals, behavior, pain points, and personal and demographic information.
All data is important, from where you live, to your purchasing power, Now that you know what it is, we will explain step by step how to create yours. How to create a buyer persona template? Now that you understand the concept of buyer persona, it’s time to put it into practice and create the document that reflects this profile. We leave you the steps to follow, from the research phase to the moment of translating it into a template so that you can consult it when you need it. Collect information about your customers
The First Thing You Have To Do Is Gather
all the information possible from previous experiences, interviews and surveys you carry out with your clients. Ask acquaintances about your brand, etc. Use lead intelligence tools , lean on your database, both to make a list of clients and to get to know our contacts better. Do a good investigation, and that involves all the departments of your company, do not ask only the marketing department. This way you will get a broader and more detailed profile of your customers.