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The first step when creating a sales funnel for your SaaS business is to define the customer segments you plan […]

However, creating an effective sales funnel can be a daunting task. We’ll discuss the important steps to creating a sales

Additionally, Pepper has micro-segmented its customer base by offering two different plans for businesses and creators. For B2B businesses, they

Now that we’ve looked at micro-segmentation and its different categories, it’s time to learn how to implement some micro-segmentation strategies.

Micro-segmentation, on the other hand, goes further and classifies customers based on their buying behavior. The classification can be based

The reason behind segmenting consumers based on the demographic approach is that customers are naturally inclined to purchase goods and

  One of the key strategies to increase your revenue is to focus your sales and marketing efforts on the

You can’t afford to send generic, plain-text emails if you want your subscribers to stay engaged with your content, look

Using the right email marketing tools, you can A/B test almost every element of your email copy, from your subject

A lot of effort goes into running a successful email marketing campaign. A/B testing ensures that these resources are not