Amp Google Will Penalize Misuse From 2018!

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Amp Google Will Penalize Misuse From 2018!

While the AMP format has already attracted 25 million domains since its launch in 2015. In a recent blog post published on November Google announced that it will penalize. From February all sites that do not create and do not serve equivalent AMP versions. Content level to the original page in mobile version the one that receives a canonical from the page in AMP version. Concretely in its best practices and recommendations Google has always indicated that AMP pages must be identical to the original pages in terms of content .

However this did not prevent some SEOs from trying to play a little with good practices to try to. Make the most of the visibility granted by AMP while redirecting Internet users to the mobile version of their site with a much better experience. richer (especially in  qatar mobile number advertising and tracking). AMP: what practices will be concretely penalized by Google from 2018? hack amp NBC News Here is an example of an AMP page type that will soon be penalized by Google A few weeks ago. We presented the concrete case of NBC News, which displayed only a few paragraphs of the article before inviting visitors to click on a button which, on click, redirected to the classic responsive mobile version

What Concrete Impacts for Sites That Do

To justify this additional action requested from Internet users and which necessarily has a negative. Impact on the user experience NBC indicated in its CTA that it was to obtain a complete experience. Understand read the entire article and targeted by all advertisements available on the mobile version and not in the AMP version. From February 1, 2018, it is precisely this type of practice that Google will sanction in its search results .


Starting February Google will send manual action notifications via Search Console to all non-compliant sites . By the time the latter come into compliance with Google’s recommendations. they will no longer be able to benefit from the visibility boost granted to AMP pages in Google search results. Once the manual action initiated Google Remove all AMP versions of these

Not Comply With Google’s Amp Recommendations?

Sites from AMP carousels and its Featured inserts Will automatically redirect AMP pages accessible. In mobile search results to the traditional mobile version Google hopes that this change. Will encourage webmasters and publishers to think about user experience while keeping exactly the same. Content between the AMP version and the original version. What concrete impacts for sites that do not comply with Google’s AMP recommendations.

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