It was then that Isabelle Defay (Agency manager), Cindy Ronsoux and Fanja Sancéau (Inbound marketers) began to take an interest in this method. Since then, they have learned a lot! a masterclass on the basics of inbound marketing: good practices and pitfalls to avoid . Everything you need to launch […]
How do I define a monitoring strategy and thus stay one step ahead of my competitors? Our strategic watch experts will give you the keys to define your action plan. Boost your digital strategy with new ideas Do you especially want to have an opinion on your digital strategy? Get […]
You now know the levers you can use to boost your site traffic. But the work does not stop there. You need to make sure that you put the odds on your side to turn these visitors into leads or buyers. To create conversion paths and optimize them, nothing beats […]
Perhaps you want to have an expert’s view of your actions and know how you can improve their performance? Our experts will give you advice on how to improve your cost per contact by working on your wording, your keywords or even your targeting. You will also be able to […]
Guest Suite Natural Origins Teralta, CR H Group candidates for the best strategy pitch Digitaleo, Delta Dore and Alliance Bio Expertise are preparing to pitch their strategy Throughout the day, the jury was able to salute the quality of the presentations and strategies. The opportunity to emphasize that inbound marketing […]
Contact form The contact form is historically the preferred means of contact in an Inbound Marketing strategy . For what ? Its main advantage is its versatility . It is used to allow visitors to download content, or of course to contact a company. Logically, it can therefore be linked […]
In short, the perfect recipe does exist, but it is not universal, it is specific to your company and its Inbound strategy. The only way for you to find the right equation is to test, and measure the results of these tests. Testing and measuring ROI as the only answer […]
Phone means of contact site Phone The telephone number has long been discreet on the websites of companies following an Inbound Marketing strategy. For various reasons, and in particular the ever-increasing use of mobile for which the call is a natural CTA, the telephone is a means of contact recently […]
Everything can be directly pushed into Google Analytics via an integration. Olivier Jaouen from Dexem and David Liger can tell. You more about measuring phone calls in the masterclass Feedback. How to strengthen your digital strategy by measuring your phone calls. Testing and measuring the contribution of your website’s means […]
IMF is “homemade” with a full-time collaborator since September, Laura in charge of organizing the event, accompanied by a whole team! An audit space: advice on YOUR strategy New for this 2020 edition, the establishment of a free audit space available to all participants. The perfect opportunity to get personalized […]
In Rennes, too, the search for a speaker has indeed begun. From May, the program committee got down to reading and watching the lectures, looking for rare pearls that will enrich the program of this new edition. Then in September, Cindy, Isabelle and Typhaine flew to Boston, heading to Inbound […]
Below 8 or 10 million people, segmented television will be a real growth driver. The 4 levers of Advanced TV are geolocation, first-time buyers (with markets that have never used television because it is too broadly targeted), removal of the core target and optimization of coverage thanks to data. The […]
