How to set up a strategy of this type
The inbound marketing and growth hacking toolbox ”, Stéphane Truphème and Philippe Gastaud give us the keys to carrying out a successful inbound marketing strategy. For each phase of the buyer’s journey, discover the methods and tools at your disposal to grow your prospects and accompany them to the end of the conversion tunnel. One of these methods is setting up lead nurturing campaigns. But what do we mean by lead nurturing and especially? Synthesis. What is lead nurturing? As you know, the basis of inbound is to attract your targets to your website.
A lead nurturing campaign accelerates
Then convert them into leads by allowing them to download content via a form, for example. You now have a base of qualified contacts, it’s a start! The question Greece Email List now arises as to how to nurture these leads so that they can make a purchase. Lead nurturing is one possible answer. Indeed, in BtoB, the decision-making processes are sometimes long. A lead nurturing campaign accelerates the time spent in the awareness and decision phases. Concretely, your leads will receive quality content that will guide them through the conversion funnel. They will then arrive at the decision phase more quickly and you will not have taken the risk of exposing an insufficiently qualified lead to a sales pitch too soon.
The reflex to come back to your site
Nurture prospects through to purchase First of all, lead nurturing allows you to sustain the commitment that has been created between you and a lead. A prospect visits your site and finds the answer to one of the questions he was asking. Perhaps he B2C phone List will not have the reflex to come back to your site next time. This is where lead nurturing comes in: by sending a personalized email to your contact to offer them content related to their previous actions on the site, you remind them that you can meet their needs. It will then come back to your site again. Perhaps even in the long term, reading your blog will become a reflex.
Who will thus create a relationship
Tool, very practical for capturing quick short videos that you can send by email! You will also need a basic video editing tool. Here are a few: iMovie, Adobe Rush, Camtasia, Powtoon, Lumen, wave.video How to use video throughout the purchase journey? Leverage video purchase journey Are you convinced? So program a real video strategy, which will respond to the purchasing path of your prospects and customers. In the awareness phase, make videos for social networks, in “Conversation” mode.
Them by live mail or integrate
Publish on your blog or Youtube videos that are answers to the questions that your personas ask themselves (and only to these! Also use the videos as part Ghana Email List of an ABM approach. In consideration and decision, think about all the questions you are asked 80% of the time…and answer them on video! Publish them on your YoutTube channel, send them by live mail or integrate them into nurturing workflows. You can also shoot personal messages or help screenshots (100 times faster than explaining by mail :-)) To retain your customer, video seems essential: if you work in service delivery.
It becomes a powerful weapon
And your customer works with a dedicated project team, have them meet by video interposed in a simple welcome email. Shoot a few videos, in the form of B2C phone List mini-series (more in the next episode) to involve your customer in using your product. Obviously, if you use video as technical support, it becomes a powerful weapon. It will save you time since you will give an explanation only once and save your customer time, since he will not have to go through the 1245 pages of the user manual. Thanks to all these tips around the video, you will establish a human and supportive relationship with your prospect or client, of trust.In their book.
How to build links organically – the best way for link building in 2023
Link building isn’t what it used to be, now it’s much stricter and it has to be done right or it can hurt your results to break Google’s link building guidelines . In this article I will reveal to you my secret tips to get good organic links for free.
Create content that people will want to link to
If you’re creating content and hoping people will link to it, there are a few things you can do to make your content more link-worthy. First, use the SERP checker to find weak spots for certain keywords. Then write catchy headlines, make your content shareable, and format your content in an easy-to-digest way. Most importantly, create content that is interesting and informative. If your content is boring or full of errors, people won’t want to link to it. Write with your audience in mind and try to meet their needs. If you can provide value to your readers, they are more likely to link to your content.
Create content that people will want to link to
Reach out to influencers and get them to link to your content
If you want to get more people to see your content, one of the best things you can do is reach out to influencers and ask them to link to your content. This can be a bit of a challenge, but it’s worth it if you can get just a few influencers to link to your content. There are a few things you can do to increase your chances of success.
First, try to find influencers who are already talking about topics related to your content. If they are already talking about similar topics, they are more likely to be interested in your content as well.
Second, make sure your content is high quality and worth reading. Influencers are busy people and they don’t want to waste their time linking to content that isn’t worth reading.
Finally, be persistent. Keep contacting influencers even if you don’t get a response right away. eventually, you will probably get lucky and find an influencer who is interested in your content.
Make it easy for others to link to your content
It’s no secret that links are an important ranking factor for SEO. In fact, Google has stated that links are one of the three most important Dubai Email List ranking factors. So if you want your content to rank well in search engines, you need to make it easy for others to link to your content. There are several ways to do this.
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First, use Ranktracker’s Keyword Finder to find niche topics, then you can create great content that people will want to link to. This involves writing informative, well-researched articles, creating useful infographics and developing useful tools or resources.
Second, you can make it easy for people to find your content by using descriptive titles and tags, and by submitting your content to relevant directories and forums. Finally, you can reach out to people who have linked to similar content in the past and ask them to link to your content as well. This can be done by finding relevant blog posts and articles and then contacting the author or website owner to let them know about your content. By following these tips, you can make it easy for others to link to your content, which will help your content rank better in the search engines.
Create content that is worth linking to
If you want your content to generate links and social shares, you need to create link-worthy content. That means you need to create content that is not only interesting and informative, but also unique and engaging. Here are some tips to help you create link-worthy content:
Write quality content This should go without saying, but unfortunately it’s not always the case.
Make it unique There’s a lot of content out there,
so it’s important to make yours stand out. One way to do this is to write about unique topics or perspectives not covered by others. Another way to make your content unique is to put your own spin on it. For example, if you’re writing about a popular topic, try adding your own insight or take on the issue.
Create something visually appealing People are more likely to link to and share content that is visually appealing. If your content contains images, infographics or other visual elements, it is more likely to be shared.
Promote Your Content Just because you’ve created great content doesn’t mean people will automatically find it. You need to promote B2C phone List your content through social media, email and other channels. The more people see your content, the more likely it is to be shared.
Make it easy to share If you want people to share your content, you need to make it easy for them to do so. Include share buttons in your content and make sure the buttons are visible. You can also include a call to action to share your content. By following these tips, you can create content that is more likely to generate links and social shares.
Create link-worthy content
Stop buying links and start earning them
If you’re starting a new website or working to improve your search engine optimization (SEO), one of the most important things you can do is to acquire high-quality inbound links from other websites. Over the years, many website owners have tried to cheat the system by buying links, but this is no longer an effective strategy. According to Lenkebygging.no, it can actually damage the performance of your website. Here’s why you should focus on earning links instead of buying them.
TikTok trends 2023: here are the main trends of the year
TikTok has presented the third edition of its What’s Next Report , the annual observatory that outlines future trends, with the aim of helping marketers understand how consumers’ desires and needs will change in 2023, and how this will impact concretely about the business.
According to the TikTok observatory, there are three main trends that will characterize the year that has just begun:
entertainment will be increasingly personalized;
people will look for joy and light-heartedness as a source of well-being;
the community will increasingly become a place of sharing and stimulus capable of bringing about a change in people’s lives.
social media strategies; content creators; TikTok; media manager; TikTok videos; influencers; trends 2023 social
1. Tailored entertainment
Globally, on average, 67% of users say they interact with the platform to take a break during the day or relax at the end of the day and 92% of users have felt a positive emotion after watching a TikTok video that led them to take an off-platform action.
“For brands, the most effective messages on the platform are stimulating, fun, personalized and capable of entertaining the community – comments Adriano Accardo, Managing Director, Global Business Solutions, Southern Europe TikTok – In fact, in Italy 57% of people on TikTok considers the announcements on the platform very Ireland Email List interesting, so much so that it considers user comments as a point of reference in evaluating a product . Stimulating interaction and sharing of ideas is therefore fundamental and also has an impact on the business”.
If you think about the relationship between people and brands, 58% of users in Italy say they are more likely to trust brands after hearing about them from TikTok creators.
In fact, 65% of Italians on TikTok say they always rely on online reviews and advice from creators to decide what to buy online.
Globally 50% of people say
that TikTok is able to improve mood and bring positivity. Joy is a powerful and ubiquitous common thread in TikTok videos, making the platform the perfect place for people to discover humor, passion, relaxation.
In Italy, 41% of users say that “raising morale” is the key to motivating them to make a purchase .
3. TikTok as an engine of individual change
It’s so easy to relate to TikTok content that people often act on what they see on their For You pages. Sometimes the actions they take are simple, like buying a product or trying a recipe.
But in 2023, the platform will have an even more profound impact. People continue to reflect on their values in an ever changing world with new challenges and problems to face. This helps users to bond a lot with each other and be inspired to make choices or make a change in their life.
Globally, people report that TikTok is almost twice as likely to introduce users to new topics they didn’t know they liked. The content on the platform is so recognizable and accessible that people are often motivated to replicate it.
The sharing of values is very high and this leads people to inspire each other. In Italy, more than 2 out of 5 users say they feel part of a community thanks to the inclusive power of creators.
Three tips for bringing business to TikTok
Having talked about the future TikTok trends for 2023, let’s now see the useful tools to successfully launch a corporate social media strategy on TikTok.
For companies that want to track mentions of brands, competitors, products and topics on social media, including TikTok, the first step is to adopt a social media monitoring service such as the one offered by L’Eco della Stampa .
After having accessed a context analysis as complete and exhaustive as possible, the next step to take is to evaluate the opportunity to actively B2C phone List become part of the community with your own account and through the production of original content , also through the use of platforms such as Postpickr , thanks to which it is possible to organize the publication of contents on social channels.
Finally, to make sure you always have your finger on the pulse of new trends, you can take advantage of Intelligence services that combine social media, press, radio and web metrics in a single dashboard that is always up to date.
We know that each company has its own
Inbound Marketing France has been resolutely “customer benefit” oriented since its inception. It is in line with this orientation that. We have decided to launch this award. A real opportunity for companies to detail. Their inbound marketing strategy and shine! Leaders. Marketing manager or inbound marketer, let us discover. All the actions you have put in place to attract. Convert and transform your prospects into customers. But above all to give them an experience like no other. challenges and problems.
It also means knowing how to adapt
Based on this observation, our jury will focus less on strategic decisions than on your interpretation of inbound strategy for your own business. Because for us, an inbound marketing strategy means respecting the fundamentals, but not only! It also means knowing how to adapt them to Cuba Email List one’s profession and environment, while daring to add a touch of originality, the one that will make the difference and will be able to touch the prospect and convert him into a customer. In short, to try to win this Grand Prix, five essentials are to be remembered. 1- The fundamentals Of course, who says inbound marketing strategy first says mastering the digital fundamentals.
To appear naturally in the results
Any digital strategy is based on these three basic levers, which must be assessed and implemented according to your objectives (audience acquisition, conversion). As you B2C phone List have understood, we are obviously talking here about natural referencing, paid referencing and content, which are essential in BtoB Marketing. Natural referencing (SEO) is the basis of any website. Without him, impossible to be seen! To appear naturally in the results of Google and search engines on the keywords that interest you, your site must rely on three central elements: The technical structure The contents Netlinking. No digital strategy can be done without deep work on natural referencing. Since user intent is at the heart of Google’s concerns, which strongly values it in its algorithms, it is what will have to carry out all your work, both in the structure of your site and in its content.
Many people shared the tweet without
We posted a tweet saying “Check out our selection of bouquets for Women’s Day” along with a link: By clicking on the link, Internet users were redirected to a page explaining that it is not Women’s Day but Women’s Rights Day and that women do not want flowers for this day but equality with men. clicking on the link and were surprised when they discovered the hidden “true message”. Our objective in communication is not to “sell at all costs”, it is also important for us to communicate to change mentalities as we also did with our video ” Dear Dads “.
That wishes can add its prize and Internet
Finally, several years ago we launched an operation called “Petits Papas CM” (which you already mentioned last year ). This is an idea that we launched during China Email List an exchange with several brands. On Twitter and that we wanted to develop. The principle : Each year a collaborative hood bringing together. As many brands as possible is created and put into play on Twitter. Each brand that wishes can add its prize and Internet users can participate to win it all (+ each prize separately to increase the number of winners). Last year more than 70 brands participated in the operation.
To enhance the interactions between
We hope to do even better this year. Have you quantified, in one way or another, the fruits of your presence? What KPIs do you use? The objective for us is not necessarily to do “the maximum of RT” but to create a link. We really want to enhance the B2C phone List interactions between the company and Internet users, which is why we respond to all people on Twitter, even “trolls” for example. Regarding the KPIs, this of course depends on the news broadcast. For example for delivery without address, the number of deliveries made following the dissemination of this news and the articles that we have obtained are of course important.
Who have delivered or received
To “create links” between people and spread love on the networks. social. On Facebook This is more “general public” communication, we react to news that affects most of the population. It often happens to use Twitter as a “lab” and broadcast the best tweets on Facebook. We also want to “create a link” with Facebook: Create a link with our company by responding as much as possible to people who leave a comment But also create a link between people by creating publications that “remind someone” or that are easily shared. Of course, we also broadcast our floral news by presenting our new collections.
That have met with great success
On Instagram Instagram being a more “contemplative” network, we more regularly post photos of the floral creations that are available on our site. It is a “bubble” of tenderness that people can share with their friends. We also Costa Rica Email List distribute content related to general public news, such as on Facebook. We use stories a lot to communicate about our various news. Interflora is behind many initiatives that have met with great success, especially on Twitter. What do you think are the most significant? If we have to retain 3 initiatives, there is of course the. Announcement of the delivery of flowers without an address simply with the recipient’s telephone number or email address.
It has been several years since
This is an innovation very suitable for social networks because it is always more difficult to give your address to a stranger than your email address. So many B2C phone List people have RT this news to ask their communities to offer them flowers. We have many, many people on Twitter who have delivered or received flowers using this new feature. We can also talk about the news of women’s rights day. Every year during this day, Interflora is cited in a “negative” way, even though it has been several years since we have carried out promotional operations during this period. To counter these criticisms.